Human-like brand personalities driven by immersive content and voice interaction can seem a little esoteric. So let’s bring the topic back to earth by talking concretely about a specific industry—like Travel and Tourism. Google (in their “Think with Google” content) makes the convincing case that there are four basic yet distinct phases of the traveler journey: “Inspiration, Planning, Booking, and Experiencing.” That’s precisely where brand personality comes into play—a way to provide a fluid yet consistent, unified yet momentarily apposite brand encounter across each phase. Differentiation is no longer a question of updating a style guide or color palette or imagery, but a broader conversation about the how the brand is expressed—in every sense of the term.
Brown Pants
$80
Models of the same brand can be produced in different countries, depending on where the factories are located. You can be absolutely sure, we do not have fakes.
- Composition: Polyester – 74%, Viscose – 22%, Elastane – 4%
- The size of the goods on the model: 42/44
- Model parameters: 84-61-91
- Growth of the model on the photo: 180
- Length: 88 centimeters
Anton – :
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